Lisa Calatroni

e-Commerce Manager for Timberland


Lisa Calatroni, born in 1984, is an Industrial Engineer graduated at Polytechnic University in Milan. After few years of experience in digital consultancy for retail companies such as Mediamarkt, Prenatal (Artsana Group) and Unieuro (Dixons Retail), she has worked for the Joint Venture between full service digital provider Yoox Group and the world leader luxury group Kering to launch and develop the global digital platform of brands such as Yves Saint Laurent, Bottega Veneta, Stella McCartney, Alexander McQueen, Sergio Rossi, Balenciaga and Brioni, gaining experience in global challenges in the digital luxury market.   In 2013 she joined VF Corporation as Ecommerce Operations Manager for Timberland, where she has supported the launch of the European ecommerce platform, the integration with physical stores and B2B traditional channels, the creation of a multinational team of 10+ individuals and the harmonization with global partners and US-based corporate guidelines. She’s now Ecommerce Customer Experience Manager for Timberland, leading the Operations, Web Design, UX, Front end development and Technology areas for the brand in Europe.

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