The need for digital skills in Ticino

Just six months after the launch of the Fashion Digital Lab initiative, the event headlined "Digital entrepreneurship in fashion: student collaboration for the Ticino Fashion Valley” took place on 20 and 21 October in Sorengo and Manno, organised by the NetComm Suisse Association (as project partner). Thanks to collaboration with the Franklin University Switzerland (FUS), this two-day seminar saw the participation of institutional figures and representatives from the fields of digital entrepreneurship and fashion. University lecturers from FUS, USI (Università della Svizzera Italiana) and SUPSI (the University of Applied Sciences and Arts of Southern Switzerland) and investors active at an international level all convened under the same roof to support the digital and entrepreneurial future of the Canton of Ticino.

By launching this event, NetComm Suisse, Switzerland’s first and only association of e-commerce and digital communication operators, has moved further towards establishing the NetComm Suisse Digital Academy&Lab, a project that aims to:

1. act as an intermediary between young university graduates, training institutions in the area and the 185 companies associated with NetComm Suisse, which are continuously looking for higher-qualified professional figures, difficult to procure on the labour market.
2. develop digital skills that focus on and support small and medium-sized businesses (SMBs) in Ticino, with training seminars and workshops held in collaboration with the relevant associations and universities;
3. create bridges and opportunities for young entrepreneurs to meet with more than 250 digital professionals from large international businesses in the area, whom the NetComm Suisse Association aims to recruit in the coming year and offer as volunteer Lab coaches and mentors, thanks to the “Donate 1 day for a Digital Ticino” initiative.