Yves-Alain Schwaar

Director Digital, CRM & Business Analytics @ Gilson & Les Roches


Dedicated and results-driven Manager and Consultant, Yves-Alain as a highly successful track record in the creation and execution of on / offline marketing strategies driving ROI throughout channels. 
Having a broad experience in working with and for leading brands in the education, bank, watch and tourism industry, Yves-Alain has focused since 15 years his work on defining and implementing digital marketing strategies. Through his expertise, Yves-Alain has helped numerous corporation to reach above average results in their digital marketing programs. 

His recent work has concentrated on supporting digital transformation and rolling out marketing technologies to leverage ROMI. Over the last two years he has put a special focus on building data warehouses and business intelligence solutions based in the cloud to drive marketing investments efficiencies.

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