Swiss-born, Pietro started his professional career in Milan, where he studied design and art direction. During his career he gained an extensive experience on both consumer and corporate branding. He has been for several years Senior Art Director for the international division of Sudler&Hennessey and, later, Creative Director for the corporate division of FutureBrand Giò Rossi Associati. In 2003, together with Drew smith, he founded the brand identity agency Lumen. As Creative Director for corporate branding, Pietro leads an experienced team involved on national and international projects, earning awards and market successes. Starting from the 2014 he his sole owner of Lumen Design in Milan and Lumen Suisse in Switzerland.
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