Carlina Johnson

Carlina Johnson is an expert in marketing and retail trade strategy, ecommerce management, and business development. She is passionate about understanding what makes consumers tick in today’s digital economy, to harness insights and data for growth.

Carlina has been a consultant at Nielsen for over 10 years, starting in New York City, then Geneva, Switzerland since 2011. Today she manages a team of consultants across Western Europe as well as the global Nielsen online Store. She notes that, “…digital technology has accelerated the innovation cycle, opened direct communication streams, and enabled consumers to be better informed than ever before. Agility, transparency, and purpose are some of the key ingredients for success today. Embrace them and have fun!”