Antonio Besana

Retail Regional Director CEE-META @ GfK


Antonio Besana, GfK Consumer Choices Regional Retail Director CEE-META, and Deputy General Manager GfK Retail and Technology Italia, and member of the GfK Global Retail Committee.
59 Years old, graduated in Political Sciences at Catholic University of Milan (1980), with significant more than years 30 years’ experience in Retail Panel Research. Before joining GfK (1998) he has been was working for Nielsen (1980-1996), and TNS (1997-1998).

Member of the Italian Order of Journalists he is seldom publishing marketing articles on the Italian press. He lives in Milan (Italy) with his wife Flavia (married 1981). In spite of his frequent business travelling and busy professional life, he enjoys sports and hobbies: alpine downhill skiing, motorbike travelling, playing air soft, and reading military history books. In 2009 he also published his first history book: The Christmas Truce of 1914 (La Tregua di Natale del 1914, Libreria Militare, Milano -

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