Andrea Rohrer

Professor in charge of Latin American projects at HEG Fribourg


Andrea Rohrer, is in charge of the Latin American projects at HEG Fribourg (School of Management of Fribourg). She is native from Mexico City where she acquired her Bachelor degree in Marketing at UDEC University (Universidad de la Comunicación). She holds professional experience in private sector as Category Manager, Brand coordinator, Market development, customer service and Market research in diverse industries and countries as Mexico, Spain and Switzerland. She has a Master of Science in Business Administration at School of Management Fribourg. She has particular interest in international management, marketing innovation, entry strategies into emerging markets, design and development of new products, and internationalization.

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