Alexandre Wehrlin

Founder @ eBooster (former e-Business Manager @ Piaget)


Alexandre Wehrlin is of Swiss-Australian nationality, studied and grew up in Geneva.
He started his career at Sita, the airlines telecommunication company and then joined DFS Trading Ltd, a member of luxury group LVMH, where he worked five years as a Business Analyst. He carried out several international projects notably in Miami and in Singapore, conducting IS integration and training. 

In 2004, he joined the Communications Department at Piaget, where he was in charge of budgeting, internet and films. In 2007, he was appointed E-Business Manager and dedicated his time to the launch of several e-commerce platforms of the luxury brand, in the US, Europe and lately China. He also conducted the internalization of contact-centers in those regions as well as in Japan. During this time, he supervised several international websites, digital media activation, social networks, and back-office services and participated in the brand’s campaign strategy. 

In November 2015, he founded, a digital consultancy company in Geneva providing services from e-business requirements, digital needs definition until the project plan, roadmap and implementation, with a specialization for China market.

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