Alain Pezzoni

Head of Sales Direct Channels @ AIR FRANCE KLM


Passionate by e-commerce and digital marketing since the 90's, Alain Pezzoni started to manage his first online shops in 1998 and never really stopped. He built over the time a strong expertise in traffic acquisition, leads generation and digital marketing strategies in general by leading operational marketing in 10 countries for Air France and then direct sales (mainly e-commerce) in 5 countries for both Air France and KLM. In 2009 he started to teach e-commerce and digital marketing to experienced adults preparing a Swiss federal diploma at SAWI ( Since 2012 he has been also teaching at ESM, School of Management in Geneva ( In 2012 he co-founded a start-up in the ski industry, as a first concrete experience of entrepreneurship. In Jan. 2014 he acquired a digital marketing agency (BeOnPerf) aside with his job within Air France KLM.
Recognized as expert in digital marketing Alain is regularly invited as keynote speaker or jury member to different conferences and awards ceremonies.

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