e-Commerce meets Fashion in the "Ticino Fashion Valley" 2015

The main category of goods bought online by Swiss shoppers in 2014 is "clothing and fashion items", with an estimated + 16.3% increase on the previous year. 52% of Swiss online shoppers made at least one fashion e-commerce purchase, investing on average 463 CHF per year, according to the Observatory NetComm Suisse. 

This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to a recent ContactLab research) is:

  • 45% in Italy, 
  • 58% in Spain,
  • 66% in France, 
  • 74% in Germany,
  • 81% in UK.

Understanding how to market and sell fashion products online is crucial in a multichannel driven environment and during this seminar we'll outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.


23 April 2015

09:00 - 18:00

Lugano - Switzerland
Cinema CineStar Lugano, Via Ciani 100, 6900 Lugano - Switzerland

1100 CHF

What's hot in the fashion industry? Facts and figures to guide your customer experience

Round Table. Omnichannel: how is it applied in real world for fashion?

Users, not devices: multi-screen customer journeys

Unconventional social and digital marketing drives online sales

Russia: one of the fastest developing online fashion markets

Start-ups for fashion and e-commerce


Arianna Galante

Director of Agency Dept.

Carlo Terreni

President @ NetComm Suisse Association

Federico Gasparotto

Associate Partner - Omnichannel Marketing and Sales

Andrea Cappi

e-Business and Digital Director LiuJo

Laurent Garet

CEO @ La Redoute Switzerland SA

Massimiliano Grigolini

e-Commerce Country Manager Switzerland C&A

Marco Di Dio Roccazzella

Partner - Managing Director, Fashion & Luxury Practice

Enrico Fantaguzzi

Senior e-Commerce Manager @ 7 for all Mankind

Lisa Calatroni

e-Commerce Manager for Timberland

Alessandra Domizi

Industry Head, Retail Google Italy

Antoine Auvinet

General Manager, EMEA Emerging Markets & Global eCommerce Bally

Matteo Mucci

Experience Architect for the Resources industry (Moderator)

Accenture Song
Claudia Puglisi

Global Brand Manager Burberry Luxottica

Filippo Caresana

e-Commerce Manager QVC

Jörg Hensen

Former CEO @ Swiss Online Shopping AG – FashionFriends

Marc Sondermann

Editor-in-Chief and CEO @ Fashion Magazine

Bernard Lukey

Executive Director @ Yandex Europe

Dmitry Razumovskiy

Engagement Manager

Giambattista Ravano

President AGIRE Foundation

Olivier Hamel

CEO @ Prodibi

Dario Cardile

CEO Formabilio

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