WEBINAR: Travel industry: dealing with Covid-19

Discovering together strategies and insights from the travel industry



10 July 2020

3:00 pm

Register to join



3:00 pm

Fri, July 10

Register for free

This pandemic is the worst crisis the travel sector has ever faced. We are now entering the next phase of this unprecedented journey- the reopening of borders and hotels. Our radius of travel will widen, but it will remain much tighter than before.

Will regional travel be the one helping to nurse most of the impacted parties? A global ranking comparing how nations cope with coronavirus finds that Switzerland is the safest place to be. Switzerland Tourism, has launched two major campaigns to entice residents to choose ‘staycations’ over foreign travel. We will be able to ask the Executive Vice President of Switzerland Tourism more about how this pandemic can be turned into an opportunity.

What about educational, language programs offered by EF, the international programme? How did they adapt and how did they communicate during a period of uncertainty? Their Chief of Staff will tell us more about the challenges and opportunities encountered.

Join us for this exercise of future-gazing over an optimistic, but stil realistic view on the travel industry. 




  • How does the tourism industry in Switzerland avoid risking a standstill?
  • What is the role of the National Tourist Office today?
  • Switzerland as a tourism destination: today’s opportunities and challenges 
  • How to keep people excited about cultural exchanges during a lockdown?
  • What can make the Swiss plan to leave the country for holidays or language courses?




urs ebenhard switzerland tourismus

Urs Eberhard - Executive VP Switzerland Tourism

Urs Eberhard started his career at Switzerland Tourism in 1989, as District Manager in Dusseldorf, Germany; Afterwards he was in charge of Switzerland Tourism Amsterdam, was the Director of Switzerland Tourism London, responsible for the UK and Ireland; moved to New York to be the Director of Switzerland Tourism North America overseeing offices in New York, Los Angeles and Toronto. He moved back to Zurich in 2004, and is now responsible for the department markets from the Switzerland Tourism's HQ.


Christopher Hein COS - EF Education First (2) (1)

Christopher Hein – Chief of Staff EF Education First

Christopher Hein, 44, has been nominated Chief of Staff at EF Education First since May 2019. Born in Southern Germany and studying international business, he has over 20 years of experience in the media, consulting and education sector. Among other, he lived in New York, Frankfurt, Munich, Sydney, Dubai, London and Hong Kong before he and his family (2 children) moved to his new `home` country, Switzerland. Together with his team at a total of 12 locations in Switzerland, Mr. Hein advises and supports thousands of Swiss people every year, from young school leavers to senior executives, to prepare for their academic or professional goals.

EF is celebrating its 50th anniversary in Switzerland this year and, with over 50,000 employees in 112 countries, is the world's leading private education company.


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