WEBINAR: Expand your brand online to the Middle East

Agenda

Digital Marketing 

• MENA region market: opportunity and key figures 

• Performance marketing best practices

• Branding and positioning in the arabic culture

E-commerce Logistics and Operations in the MENA region

• Customer expectations and best practice in the MENA market

• The logistics infrastructure and e-commerce 

• Customer Service & Payments highlights

Mr. Robert Bruce, Digital Partnerships Trading Manager at AGENT PROVOCATEUR

For the last 3 years working as Digital Partnerships Trading Manager at Agent Provocateur. Previous experience in retail and merchandising, working for Arcadia Group and Soho House. Delivering the business’ online marketplace and partner strategy from business development and inception through to launch and trade. Current online partnerships include Revton, TMall, Farfetch, De Bijenkorf, Selfridges and Breuninger.

Mr. Shaker Alkhatib, Digital Marketing Manager and Regional expert at REVTON

Revton is the first e-commerce enabler in the Region. Revton manage the end-to-end e-commerce activities in the region for international brands and retailers such as Adidas, Agent Provocateur, Marchesa, Beauty bay, Fragrance.com and other.

“We partner with leading companies to unlock value in the Middle East”

Mr. Mohamed Sabra, E-commerce operations essentials in the MENA region at REVTON

Experienced Director International Operations with a demonstrated history of working in the retail industry and startups. Skilled in Operations Management, Retail, Management, Logistics Management, Last mile services and Team Management. Strong business development professional.

Enrico Fantaguzzi is an e-commerce professional with 20+ years experience. He worked for iconic brands and multinational companies like Gucci, Walt Disney and Yoox. He now supports international brands in their development of the online business in the MENA region.

Revton is the first e-commerce enabler in the Region. Revton manage the end-to-end e-commerce activities in the region for international brands and retailers such as Adidas, Agent Provocateur, Marchesa, Beauty bay, Fragrance.com and other.

“We partner with leading companies to unlock value in the Middle East”

The meeting will be moderated and made interactive by a great expert in the sector, Carlo Terreni , President LifeStyle-Tech Competence Center LTCC 

Carlo Terreni is President of the LifestyleTech Competence Center and Founding Partner of Loomish, a certified trustee company in Switzerland. Mr. Terreni has matured over 20 years of experience in Entrepreneurship, Digital Venturing, M&A and Digital and eCommerce investments. He is a trusted advisor for many firms in the field of Lifestyle, Private Equities and Venture capitals in Europe. He holds independent board members roles in many tech companies and is co-investor of Dagora Co-working Space in Lugano and Barrique Invest Holding. In his past he has co-founded and managed the Swiss eCommerce Association, holds 2 master degrees of Copenhagen Business School and Bocconi university.

He believes in the vision to make Lugano the LifetsyleTech Innovation Hub of Europe and lives in Figino with his beloved Belgian wife Carmen and Friendly Dog Kenzo.

www.lifestyletechcompetencecenter.com