03 June 2021
MS Teams Webinar
Netcomm Suisse and Dagorà LifeStyle Innovation Hub organize the webinar “Efficient eCommerce: cyber security, web performance and increase of the convertion rate” in collaboration with technology partners Akamai Technologies and CriticalCase. A panel discussion with the special participation of the Swarovski Guest brands, 7 for All Mankind who will go through their case histories.
Over the last year, characterised by periods of lockdown, in-store purchases have suffered, leaving room for double-digit growth in online access.
Many eCommerce businesses found themselves unprepared to handle higher volumes of traffic and consequently failed to make the most of this opportunity to increase their online conversion.
Especially for the fashion sector, the performance of eCommerce sites and the user experience have become crucial to increase online turnover.
During the panel discussion we will listen to the testimonies of Bożena Nawara-Borek - eCommerce Manager Europe/ CEEMEA at Swarovski - and Enrico Fantaguzzi - Senior Manager eCommerce at 7 For All Mankind as outstanding
representatives of the fashion and luxury sector.
They will tell us how they managed to optimise web performance and improve the user experience also through the guarantee of data security.
Through their experiences, we will see which trends are the protagonists of the digital transformation and how they are taking action in strengthening the infrastructure development in accordance with the principles of environmental
Thanks to the participation of Marco Giusti - Sales Manager Italy at Akamai Technologies and Alessandro Zoncu - VP of Sales at CriticalCase we will be able to understand which are the needs to be covered in order to ensure performance enhancement, which type of significant improvements can be obtained by equipping with high-performance and secure networks, with data in hand.
The meeting will be moderated and made interactive by a great expert in the sector, Paolo Attivissimo - IT Journalist.
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In Swarovski she is responsible for sales development via online channels, in cooperation with the biggest 3rd Party in EMEA region - online Pure Players (Amazon, Zalando) and through own websites in ME and Turkey as well.
She is highly experienced eCommerce and B2B sales strategist with a superior record of Internet revenue generation and key account management. Adept at applying the most current creative techniques to optimize sales development in omnichannel environment. She has been working in e-commerce and marketing industry since 2010. During her professional career she was responsible for planning and implementing on-line performance marketing campaigns, launching e-commerce platforms, preparation and implementation of sales and marketing strategies. She has gained experience in small and medium-sized companies operating on the Polish e-commerce market and while working for a leader of this market – Allegro.pl, as well. Then, in Carrefour Poland she was responsible for all commercial activities in the on-line channel, including the sale of food and non-food products. Furthermore, she was responsible for development of the Marketplace concept, the Collaborative Economy project and M-commerce, as part of the integrated Carrefour.pl platform. In addition, she is experienced e-commerce trainer, speaker and lecturer.
Alessandro Zoncu has been taking care of building, optimizing and modernizing a complex offering of Digital Infrastructures and Security, made suitable for the big names of most likely the Fashion industry, over the last 20 years.
Alessandro has a strong technical background that has allowed him to position a unique offer with a great added value at the service of the modern customers pains and needs.
As VP of Sales Alessandro has, in his long-term experience, ensembled a technological proposition with particular emphasis on the performances of web / E-commerce architectures: loading time matters.
His team of specialists has decades of experience in the field of Cloud Infrastructures, and has accompanied many prestigious and international customers through Digital transformation projects with an eye to Big Data and AI, allowing them to significantly improve the User Experience for their customers and increase conversion rates.
Marco Giusti is currently Sales Manager for Akamai Technologies Italia with main responsibility over commerce and finance sector.
Marco started in Akamai in 2012 as Client Service Manager, managing the post-sales for Italian market. Later, as Major Account Executive, worked on strategic costumers and on new customer acquisition. Over the years he has been leading first the Media & Entertainment market in Italy and then the Commerce one (Luxury/Retail and Travel).
Before joining Akamai, Marco has covered sales and presales roles in IT and Hi-Tech Industries. He owns a MS in Materials’ Science from Università degli Studi di Milano-Bicocca.
Paolo Attivissimo (Moderator), TI Journalist
Paolo Attivissimo is an information technology writer and journalist, science communicator, public speaker, technical translator and interpreter, and hoax buster. He has written 18 books in Italian on various information technology topics and over 100 articles for Le Scienze (the Italian edition of Scientific American). Since 2006 he hosts the Il Disinformatico radio show on Swiss National Radio and TV (RSI). He is a consultant for RSI and for Italian broadcasters RAI and Mediaset on information technology and media misinformation. He has accumulated over 100 million views on his blog Disinformatico.info and has 410,000 followers on Twitter. Born in York (UK), he lives and works in Lugano, Switzerland, with his wife Elena, one and a half cats and far too many computers and gadgets.
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