WEBINAR: Efficient E-Commerce - cyber security, web performance and increase of the conversion rate

Improve the results of your digital business through security and web performance.



03 June 2021

2:15 pm

MS Teams Webinar
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Free Webinar


2:15 pm

Thursday, Jun 3

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Netcomm Suisse and Dagorà LifeStyle Innovation Hub organize the webinar “Efficient eCommerce: cyber security, web performance and increase of the convertion rate” in collaboration with technology partners Akamai Technologies and CriticalCase. A panel discussion with the special participation of the Swarovski Guest brands, 7 for All Mankind who will go through their case histories.

Participants include:

  • Bożena Nawara-Borek - eCommerce Manager Europe/CEEMEA at Swarovski
  • Enrico Fantaguzzi - Senior Manager eCommerce at 7 For All Mankind
  • Marco Giusti - Sales Manager Italy at Akamai Technologies
  • Alessandro Zoncu - VP of Sales at CriticalCase
  • Paolo Attivissimo (Moderator) - IT Journalist


Over the last year, characterised by periods of lockdown, in-store purchases have suffered, leaving room for double-digit growth in online access.
Many eCommerce businesses found themselves unprepared to handle higher volumes of traffic and consequently failed to make the most of this opportunity to increase their online conversion.
Especially for the fashion sector, the performance of eCommerce sites and the user experience have become crucial to increase online turnover.



How to make the site hyper-performing and ensure the customer a more effective checkout process? Which parameters must be respected to meet customer expectations? What power can technology have on business growth? What kind of benefits do you have with performing support networks


How to guarantee a good experience to those who buy? Is customer data safe? The purchase phase is a discriminating factor; are you covered from cyber attacks? With the growth of online purchases, the interest of hackers in the theft of data credentials increases; how can you ensure the integrity of the supply chain you implement on the site? How to defend your eCommerce from the most frequent attacks such as DDos and Botnets??

Round table

During the panel discussion we will listen to the testimonies of Bożena Nawara-Borek - eCommerce Manager Europe/ CEEMEA at Swarovski - and Enrico Fantaguzzi - Senior Manager eCommerce at 7 For All Mankind as outstanding
representatives of the fashion and luxury sector.
They will tell us how they managed to optimise web performance and improve the user experience also through the guarantee of data security.
Through their experiences, we will see which trends are the protagonists of the digital transformation and how they are taking action in strengthening the infrastructure development in accordance with the principles of environmental
Thanks to the participation of Marco Giusti - Sales Manager Italy at Akamai Technologies and Alessandro Zoncu - VP of Sales at CriticalCase we will be able to understand which are the needs to be covered in order to ensure performance enhancement, which type of significant improvements can be obtained by equipping with high-performance and secure networks, with data in hand.
The meeting will be moderated and made interactive by a great expert in the sector, Paolo Attivissimo - IT Journalist.



  • Is your eCommerce optimised to get the best conversion rate in traffic peaks?
  • Does the site’s loading speed allow a good navigation for the users?
  • Are you exploiting the full potential of your online store?
  • Are your customers’ data safe? Do they know?
  • Are you covered from cyber attacks?
  • Are you using the benefits of available technology to achieve conversions?


Ms. Nawara-Borek Bozena, eCommerce Manager Europe/CEEMEA at SWAROVSKI

In Swarovski she is responsible for sales development via online channels, in cooperation with the biggest 3rd Party in EMEA region - online Pure Players (Amazon, Zalando) and through own websites in ME and Turkey as well.

She is highly experienced eCommerce and B2B sales strategist with a superior record of Internet revenue generation and key account management. Adept at applying the most current creative techniques to optimize sales development in omnichannel environment. She has been working in e-commerce and marketing industry since 2010. During her professional career she was responsible for planning and implementing on-line performance marketing campaigns, launching e-commerce platforms, preparation and implementation of sales and marketing strategies. She has gained experience in small and medium-sized companies operating on the Polish e-commerce market and while working for a leader of this market – Allegro.pl, as well. Then, in Carrefour Poland she was responsible for all commercial activities in the on-line channel, including the sale of food and non-food products. Furthermore, she was responsible for development of the Marketplace concept, the Collaborative Economy project and M-commerce, as part of the integrated Carrefour.pl platform. In addition, she is experienced e-commerce trainer, speaker and lecturer.

Enrico Fantaguzzi, Senior Manager e-Commerce at 7 For All Mankind

14+ years experience in digital marketing, e-commerce and multi-channel commerce, in fashion retail and luxury goods industries.
Proven expertise in leading multicultural teams and international projects.

Mr. Alessandro Zoncu, VP of Sales at CritialCase

Alessandro Zoncu has been taking care of building, optimizing and modernizing a complex offering of Digital Infrastructures and Security, made suitable for the big names of most likely the Fashion industry, over the last 20 years. 

Alessandro has a strong technical background that has allowed him to position a unique offer with a great added value at the service of the modern customers pains and needs. 

As VP of Sales Alessandro has, in his long-term experience, ensembled a technological proposition with particular emphasis on the performances of web / E-commerce architectures: loading time matters.

His team of specialists has decades of experience in the field of Cloud Infrastructures, and has accompanied many prestigious and international customers through Digital transformation projects with an eye to Big Data and AI, allowing them to significantly improve the User Experience for their customers and increase conversion rates.

Marco Giusti, Sales Manager Italy at Akami Technologies

Marco Giusti is currently Sales Manager for Akamai Technologies Italia with main responsibility over commerce and finance sector.

Marco started in Akamai in 2012 as Client Service Manager, managing the post-sales for Italian market. Later, as Major Account Executive, worked on strategic costumers and on new customer acquisition. Over the years he has been leading first the Media & Entertainment market in Italy and then the Commerce one (Luxury/Retail and Travel).

Before joining Akamai, Marco has covered sales and presales roles in IT and Hi-Tech Industries. He owns a MS in Materials’ Science from Università degli Studi di Milano-Bicocca.

Paolo Attivissimo (Moderator), TI Journalist 

Paolo Attivissimo is an information technology writer and journalist, science communicator, public speaker, technical translator and interpreter, and hoax buster. He has written 18 books in Italian on various information technology topics and over 100 articles for Le Scienze (the Italian edition of Scientific American). Since 2006 he hosts the Il Disinformatico radio show on Swiss National Radio and TV (RSI). He is a consultant for RSI and for Italian broadcasters RAI and Mediaset on information technology and media misinformation. He has accumulated over 100 million views on his blog Disinformatico.info and has 410,000 followers on Twitter. Born in York (UK), he lives and works in Lugano, Switzerland, with his wife Elena, one and a half cats and far too many computers and gadgets.
















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