Digital Fashion Focus Group

Networking and business intelligence form the basis of our Focus group, examining the latest trends in the eCommerce industry and allowing participants to interact and get to know other international leaders in the field.

The Focus Group aims to:

* understand macro trends in e-Commerce and fashion (merchant side)

* understand evolution in the digital fashion purchase path (consumer side)

* identify the barriers in the development of fashion players in e-Commerce in Switzerland

* evaluate digital and e-Commerce skills & digital profiles needed by the fashion industry (in particular in Ticino)

Bringing together a group of e-Commerce experts, this focus group will discuss trends in e-Commerce and fashion from the merchant and consumer perspective, identify obstacles for Swiss operators and put together profiles required by the fashion industry. Drawn up by the Università della Svizzera italiana, the resulting report will help fashion players operating in Switzerland understand the current picture and make informed business decisions.

This one-day event offers the opportunity to network with other leading Swiss e-Commerce operators, discuss the latest sector trends with experts and contribute towards a report to help the future of Swiss e-Commerce.

Applications are now open for e-commerce managers and merchants who would like to take part to this focus group. To participate please apply by clicking on the button below. After receiving your application, NetComm Suisse and Università della Svizzera italiana will review it and give you a confirmation concerning your participation.



Will my company’s private data be revealed?

No. The report will name the focus group participants but no direct information or quotes will be cited. We do not want you to share any sales data. Just trends and perspectives.

Will I be requested to disclose secret information?

No, you will not be requested to disclose secret information. No direct information or quotes will be cited in the report.



19 April 2016

09:00 - 14:30

Lugano - Switzerland
Fondazione AGIRE - Tecnopolo Ticino - Via Cantonale 18 - 6928 Manno


Lorenzo Cantoni

Professor @ Università della Svizzera italiana

Nadzeya Kalbaska

Postdoctoral Researcher and Lecturer @ Università della Svizzera italiana

Tommaso Cacurio

Digital, eCommerce and CRM Global Director @ Furla

Carlo Terreni

President @ NetComm Suisse Association


09:00 / 09:30

Welcome coffee

09:30 / 10:00

Welcome speeches + Participants presentation

10:00 / 12:00

Workshops in parallel

12:00 / 13:00

Plenary discussion

13:00 / 14:30


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