B2B companies are increasingly understanding the need for implementing digital communication and sales channels. However, customers are not always directly converted on e-Commerce channels. Rather than that, the customer journey can be complex. In this workshop, the attendees share best practices on measuring the ROI of digital channels.
The agenda gives different angles to the topic and features case studies from:
The workshop is an excellent opportunity for senior managers and business executives to share their knowledge and experiences and to network within their peer group. The audience is an invited group of around 20 senior managers and executives responsible for digital initiatives at companies in the B2B sector.
The executive workshop is organised in partnership with STMicroelectronics and is supported by our sponsors Colombus Consulting and Western Union Business Solutions.
Are you working for a company in the B2B sector and in charge of the digital channels but haven't received an invitation? Please write to observatory@netcommsuisse.ch.
Information |
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26 September 2019 |
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13:30 - 19:00 |
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STMicroelectronics |
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By invitation only |
The first and only
Swiss Association of
e-Commerce.
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