Since its initiation in Switzerland in 2015, black friday saw a strong evolution as a key shopping day with major discounts. This report examines the shopping preferences of Swiss consumers during that day. It takes a look at how Swiss consumers stay informed about special deals, in what product categories they are most interested in and how much they are planning to spend.
01 November 2020
eCommerce
Apertamente / Netcomm Suisse Observatory
1,000 CHF
The first and only
Swiss Association of
e-Commerce.
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