Marco Di Dio Roccazzella

Partner - Managing Director, Fashion & Luxury Practice @ VALUE LAB

About

Strategy, Sales&Marketing Consultant with broad experience in a wide range of industries, achieved in 18+ years of activity as Consultant of Multinational companies.

He consolidated a wide experience, mainly in the Fashion & Luxury industry regarding strategy, sales&marketing and customer management with a strong international exposure. He led a variety of business transformation projects spanning from business model definition and implementation, to system architecture design and deployment, business benefits estimation and measurement, change management.

Relevant Expertise:
- Strategy: business plan, multichannel strategy, go to market strategy, new market development, licensing
- Sales: sales force organization, effectiveness and automation, planning & reporting, business intelligence
- Retail: network strategy, retail performance management, category management, retail intelligence, e-commerce, selling ceremony
- Marketing: market study, new product positioning, trade marketing, geomarketing/analytics
- Customer Experience Management & CRM: analytics, data mining, micromarketing, loyalty management, social media, e-crm, customer service
- Trade Marketing: Distribution & channel strategy, selective distribution, geo-merchandising

Author of White Papers & Books regarding Sales & Marketing, Omnichannel Customer Experience, Customer Intelligence

Author of Papers and Studies regarding Customer Behavior in the Fashion & Luxury Industry

Founder of VALUE LAB Wordwide Fashion&Luxury Observatory

Next Event

eCom Geneva 2017

30 May 2017 - 31 May 2017

9:00 - 18:30

Geneva - Switzerland
Palexpo Genève - Halle 4 - Porte E13 (Parking P12) Route François-Peyrot 30 1218 Le Grand Saconnex / Genève – Suisse

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

ZÜRICH

Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland

LUGANO

Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation