Ecommerce Foundation

The Ecommerce Foundation is an independent non-profit organization, initiated by worldwide national e-commerce associations and online and omnichannel selling companies from industries such as retail, travel & finance. By combining collective goals and efforts, the Ecommerce Foundation is able to realize reports on e-commerce facts and figures, e-commerce benchmarks, research, studies and publications that can not be realized on a national or individual basis.

Vision

Online and omnichannel selling companies have great difficulties keeping pace with the rapid rise of e-commerce. Companies often make the same online mistakes that other companies already made. Practical knowledge and know-how is available on the Internet but the information is fragmented and often shallow, lacking real insights and depth. The pressure on online selling companies is further increased by the continuous introduction of new technolgies on a global level.

Mission

Our mission is to facilitate the development of practical knowledge, insights and learnings for which individual institutions, associations and B2C selling companies do not have the (financial) resources and/or capabilities. By combining collective goals and efforts, the Ecommerce Foundation is able to realize research, reports, benchmarks and studies that could not have been realized on an individual basis.

Services

The foundation is developing and offering several research services like the Ecommerce Benchmark, the Ecommerce Wiki, study trips, etcetera.