Ecommerce Foundation


The Ecommerce Foundation is an independent non-profit organization, initiated by worldwide national e-commerce associations and online and omnichannel selling companies from industries such as retail, travel & finance. By combining collective goals and efforts, the Ecommerce Foundation is able to realize reports on e-commerce facts and figures, e-commerce benchmarks, research, studies and publications that can not be realized on a national or individual basis.


Online and omnichannel selling companies have great difficulties keeping pace with the rapid rise of e-commerce. Companies often make the same online mistakes that other companies already made. Practical knowledge and know-how is available on the Internet but the information is fragmented and often shallow, lacking real insights and depth. The pressure on online selling companies is further increased by the continuous introduction of new technolgies on a global level.


Our mission is to facilitate the development of practical knowledge, insights and learnings for which individual institutions, associations and B2C selling companies do not have the (financial) resources and/or capabilities. By combining collective goals and efforts, the Ecommerce Foundation is able to realize research, reports, benchmarks and studies that could not have been realized on an individual basis.


The foundation is developing and offering several research services like the Ecommerce Benchmark, the Ecommerce Wiki, study trips, etcetera.

Keep in touch

The first and only
Swiss Association of


Centro Galleria 1 A
Via Cantonale
6928 Manno CH
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA


Seefeldstrasse 229
8008 Zürich
T. +41 44 500 21 73


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation