VALUE LAB (SeriJakala Group) is a Management Consulting & Information Technology firm and a leading International advisor on Marketing, Sales, Digital Transformation and Omni channel Customer Experience.

VALUE LAB supports its clients to achieve sustainable competitive advantage through revenues increase and cost optimization.

Among the company’s main area of expertise are Strategy, Analytics, Digital & Information Technology focusing on:

  • Customer: Micro moments & Omni-channel CX, & Customer Journey Analytics, Loyalty, Marketing Automation, Customer Service
  • Digital & E-commerce: Digital Strategy, Big Data, Digital Insight , Media Spending Optimization
  • Retail: Development Plan, Performance Management, Category Management
  • Sales Force: Selective Distribution Strategy, Sales Force Effectiveness & Performance Management, Commercial Structure Organization.

The Fashion & Luxury Practice represents one of the most important divisions in terms of customers and revenues generated, collecting in its client portfolio the main industry leading edge players, advising them in the key business & IT strategic challenges definition and supporting them in the execution through deep analytical capabilities, system integration, project management attitude and continuous focus on results.

Leveraging on our experience, we continuously update the VALUE LAB Fashion & Luxury Observatory as a primary intelligence source for Marketing, Sales, E-commerce & Customer Experience activities put in place by leading edge players.

VALUE LAB can exploit a vast landscape of cross-industry experiences through the other company divisions, including Fashion & Luxury, Fast Moving Consumer Goods, Consumer Durables, Pharma & Healthcare, Automotive, Petrol, Telco & Utilities, Banking & Insurance

Operations are currently spread all over the world through local offices (Milan, Rome, Madrid, Moscow, Istanbul, Shanghai, Mexico City) and new openings are planned.

Activity Sector


"Joining NetComm Suisse means being part of a dynamic and challenging environment, investing in knowledge, innovation and networking. I am pleased to collaborate with NetComm Suisse for the realization of projects and events on e-Commerce and digital strategy that represent added value and momentum for change for all members."


Marco Di Dio Roccazzella

Partner - Managing Director, Fashion & Luxury Practice


Piazza Diaz, 2
20123 Milan

Tel: +39 02 7788931

Marco Di Dio Roccazzella

Equity Partner - Managing Director, Fashion & Luxury Practice


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