Apptus Technologies AB

Apptus has been at the cutting edge of high-performance computing, search and navigation technologies, recommendation engines and online behavioural analytics since its launch in 2000.  Today, its ground-breaking, AI-powered eCommerce Optimisation software - Apptus eSales –is redefining online merchandising and enabling some of the world’s  leading retailers to dramatically improve sales performance, reduce cost, and drive organisational efficiency. A single, unified solution for intelligent product exposure, Apptus eSales draws on big data, AI and machine learning to constantly tune exposure strategies aligned to wider conversion, revenue and profit driven goals.  It transforms previously reactive, manual and rule-based merchandising - enabling automated, predictive merchandising that works with even the biggest product ranges to display the right products in the right context at the right time. With a rapidly growing client base across the Nordics, United Kingdom, Germany and the US, Apptus is headquartered in Lund, Sweden with offices in London and Münich.

Activity Sector

Technology & Software

Trollebergsvägen 5
22229 Lund

Tel: +46 70166 4141

Sören Meelby

Vice President of Marketing

Apptus Technologies AB

Keep in touch

The first and only
Swiss Association of


Centro Galleria 1 A
Via Cantonale
6928 Manno CH


T. +41 (0) 91 210 47 36

VAT no.: CHE-485.124.256 IVA


T. +41 (0) 44 500 21 73
@ digitalswitzerland


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation