eCommerce Europe working committee 1st & 2nd April

29 April 2019

On the 1st and 2nd April 2019, Netcomm Suisse hosted the Board of Directors and the eWorking committee from eCommerce Europe in Lugano during the Fashion Innovation Week. Representing Netcomm Suisse was Philippe Lucet, Board Member & General Counsel R&D and IP for Nestle and Lukas Buhlmann, Partner, Head of Digital, Data Privacy & eCommerce at MLL.

The development of cross-border eCommerce has made it essential for businesses to be better informed of the rule changes that apply in the European Union and Netcomm Suisse is committed to ensuring that our members are well informed and that their interests are represented on the European stage. At the same time, Switzerland has a pragmatical and business-friendly approach to e-Commerce regulation, that should be fostered, and which may also serve as a point of comparison for the other members of e-Commerce Europe.

Amongst the key topics discussed were the upcoming legal and regulatory changes in the EU, including the Directive on better enforcement and modernization of EU consumer protection rules, the EU Commission guidance on Unfair Terms in consumers contracts and the Recommendation for a better presentation of information to consumers.

One of the key roles played by the EU over the past 20 years has been the harmonisation of the rules applying to the EU Internal Market and eCommerce. However, there is still some clarification required, especially regarding the practical application of the 14-day withdrawal right to return products that has been implemented for consumers across all EU member states. Switzerland has a very pragmatic approach to such eCommerce regulations, which can be used as a comparison for other eCommerce Europe members.

During the meetings, the members also discussed recent developments on the proposal of taxation of the Digital Economy, in particular, the OECD consultation. The discussion then covered a policy update on the project of online intermediation services and search engines and an update on the EU’s commission’s GDPR questionnaire as well as the recent developments on ePrivacy Regulation.

Following the two days of meetings, the members agreed on setting up a working committee to help SME’s at the eCommerce Europe level. eCommerce Europe wanted to understand if these working groups have been created at a national level to gather information from small and medium-sized online merchants selling cross-border.

In this regard, Netcomm Suisse has recently launched the e-Legal Working Group, which aims to inform its members about the evolution of e-commerce and digital regulations, to provide them with a forum and workshops for exchange of practical experiences, and to convey to authorities their concerns and objectives for a legal framework that fosters the success of Swiss companies and international groups established in Switzerland. The first meeting of the e-Legal working group is set on the 16th of May in Zurich. For more details please contact

Keep in touch

The first and only
Swiss Association of


Centro Galleria 1 A
Via Cantonale
6928 Manno CH
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA


Seefeldstrasse 229
8008 Zürich
T. +41 (0) 43 322 01 10


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation