NetComm Suisse welcomes new e-Commerce regulation by Swiss State Secretary for Economic Affairs

19 July 2018

Last week the State Secretary for Economic Affairs (SECO) issued an important regulatory document for the Swiss e-Commerce industry. It includes indications on pricing, promotion and various aspects necessary to ensure fair competition in the Swiss e-Commerce market. Versions in all the Federal languages are available here.  

NetComm Suisse regards this move by SECO extremely positively, as it will help bring further clarity and create level-playing field for all the players in the sector. 


Carlo Terreni, General Director of NetComm Suisse, highighted: 

"We are pleased to see this concrete action by SECO and we regard it as an important milestone that should facilitate further development of the Swiss e-Commerce market. 

Next to  the stronger consumer protection, the new regulation is particularly important when it comes to creating equal opportunities for domestic e-Commerce players, who are often disadvantaged in respect of the foreign ones. NetComm Suisse is working in the same direction with a clear three-step action plan dedicated to supporting the growth of Swiss export through e-Commerce. 

First, this July, our research department is publishing a dedicated study about the barriers standing in the way for Swiss companies to export more through e-Commerce. Second, as a part of our E-nnovation Week in Baden this November, with the aim of practically addressing the main roadblocks and working together towards a joint solution,  we will gather key high-profile stakeholders for an afternoon of workshops and networking. Third, representing the interests of our Associates, a position paper on the topic will be presented in Bern in January 2019." 


We inform our Associates that SECO's detailed guidelines for online retailers include: 

  • transparency and clarity with which the prices, discounts and shipping costs should be displayed, 
  • obligation to offer at least one payment method that is free from any additional fees,
  •  identity of the seller must clearly be recognizable,
  • clear indication of the checkout steps and the need to confirm order immediately after the checkout. 


Importantly, the document also gives strict indications for foreign e-Commerce players selling to Swiss customers, who will need to be fully compliant to this law, by: 

  • indicating prices in CHF,
  • clearly indicating VAT, custom fees and any additional costs,  
  • foreign merchants WITHOUT presence in Switzerland are forbidden to make the impression as if they were seated here, e.g. by using .ch domain. 


For any further details on the regulation, do not hesitate to contact us

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