LIVE INTERVIEW: How to build a niche brand from scratch

with Giuliano Ragazzi, CEO of La Passione, and Marco Loguercio, CEO of Find

ITALIAN LANGUAGE

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Dettagli

07 July 2020

11:00 - 12:00

YouTube
Watch it live or on demand whenever you want

Language: Italian

Live interview (Lang: IT)

11:00 - 12:00

Tues, July 7

YouTube

A perfect example of Digital Native Vertical Brand, La Passione, a sports apparel brand, has gone from successful start-up with 4m € collected, to a YoY growth of 45% this year. We speak with Giuliano Ragazzi, CEO, about how tto drive sales across multiple continents, generating trust among new generations and how their digital marketing strategy was formed.

Joining the talk is SEO legend Marco Loguercio, CEO of Find, who not only helped the brand achieve its marketing success, but who was one of the first investors.

Live chat is active for the whole time to let you engage and ask your questions real-time: just sign-up below to watch live or post.

THIS EVENT WILL BE HELD IN ITALIAN LANGUAGE

Who are they?

Giuliano Ragazzi
CEO e fondatore di La Passione Cycling Couture.

Marco Loguercio
Altoatesino in prestito ultraventennale alla città di Milano (ma con diritto di riscatto), ha iniziato a occuparsi di digital marketing a metà degli anni ’90. Nel 2002 ha fondato SEMS, una delle prime agenzie di search marketing in Italia, che ha guidato fino al 2012, quando è stata acquisita dal gruppo Fullsix. Nel 2013 è ripartito con FIND, agenzia di search & performance marketing specializzata nel supportare e promuovere le aziende che vendono online. Ha investito in LaPassione per poter dire “è per lavoro” quando lascia il computer per andare a pedalare.

AT A GLANCE


  • WHY:
    Learn how to build and promote DNVBs and what to expect from the future. Topics include:
    • - How to build a digital brand from scratch
    • - Winning digital marketing and search strategies for customer acquisition
    • - The future of DNVB brands
    • - SEO and search industry insights
    • - Gaining investors through non-slides-pitch fund-raising

  • WHAT:
    An interview with Giuliano Ragazzi, CEO of La Passione, and Marco Loguercio, CEO of FIND.

  • WHERE:
    On the Netcomm Suisse Livestream

  • WHEN:
    Tuesday 7 July, 11:00

  • HOW:
    To watch the interview, register now using the form.

About La Passione

As Italians we have a strong aesthetic feeling. As cyclists we know exactly what does it mean to feel comfy, confident and, yes, gorgeous. We care about how things look like. That’s why in developing new products or designs we get inspiration from Italian tradition, not only in fashion but, above all, in graphic and industrial design. We try to maintain the Italian attitude of doing beautiful things that actually work. That you will fall in love with.

About FIND

Inserita da Forrester in una lista di 32 agenzie top a livello mondiale che chi vende online potrebbe considerare come partner per il performance marketing, FIND è un’agenzia boutique indipendente di search marketing basata a Milano ma in grado di seguire i clienti e progetti in tutto il mondo. 

Specializzata in particolar modo nel supportare i brand che vogliono andare direct-to-consumer, che vendano esclusivamente online o in omnicanalità, FIND lavora con i brand del fashion & luxury così come con retailer multibrand che hanno ambiziosi obiettivi di crescita, accompagnandoli sia da un punto di vista strategico e consulenziale, sia da un punto di vista operativo, ad acquisire un vantaggio competitivo.

Per maggiori informazioni: www.findsdm.it

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

LUGANO

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ZÜRICH

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GENÈVE

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@ Fongit Foundation