As the sector generating the majority of the value of Swiss e-Commerce (Swiss Consumer Behavior Report 2015), the tourism industry is a powerful segment for the country. If your e-Commerce business operates in tourism, make sure you attend this event to explore the state-of-the-art of the industry and learn how to drive further growth.
According to the World Bank, 9,158,000 international tourists travelled to Switzerland in 2014, making tourism big business for our country. The industry accounts for 10% of global GDP (World Tourism Organization 2015) and is worth some 38.5 billion CHF in Switzerland (2013). Over the years, the industry has been revolutionized with the advent of the internet and e-Commerce. And as it provides easy access to tourism services, a huge amount of information, improved convenience, fast service and personalized products and services, it is no surprise increasing numbers of consumers are turning to the internet to tailor their tourism experience through the process of co-creation (Neuhofer, Buhalis, & Ladkin, 2012).
In evidence of this consumer preference, tourism is the second most popular product category and generates the majority of the value of Swiss e-Commerce with the average Swiss online consumer spending 1,500 CHF in the sector in 2015 (Swiss Consumer Behavior Report 2015). With the huge scope for growth, this event will center on leveraging the sector’s strengths to further boost growth with discussions on improving destination reputation, using big data to understand trends and the latest phenomena in the sharing economy.
Information |
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13 October 2016 |
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9.30 - 17.30 |
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CREA Geneva |
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1100 CHF |
In order to facilitate your arrival to the location, please take a look at the map on the left.
If you come by public transport, please take the tram no. 15 and get off at J. Pictet-Thelluson stop.
If you come by car, the closest parking is:
P+R Etoile
Route des Jeunes 6
1226, Carouge
Suisse
You can visit this link for more information: https://www.geneve-parking.ch/fr/parkings/pr-etoile
Then the address of the event location is:
CREA Genève
BAT 43 L
43 route des Acacias
1227 Genève - Acacias
Tél. +41 22 338 15 80
In case of problems or further needs, please don't hesitate to contact Bobana Vujic, our Event Manager:
+41 79 657 83 98 or eventmanager@netcommsuisse.ch
9.30 - 10.00 Check in & Coffee
10.00 - 10.10 Welcome speeches
10.10 - 10.40 Keynote: eTourism present & future
10.40 - 11.30 Panel discussion: How to optimize revenues through digital channels?
11.30 - 12.00 Keynote: Travel Redefined: Connecting with People in a Mobile-first, Always-on World
12.00 - 14.00 Lunch
14.00 - 14.30 Keynote: SEO Benchmark
14.30 - 15.20 Panel discussion: The tourism world revolution through sharing economy
15.20 - 15.40 Break
15.40 - 16.00 Study presentation: Swiss e-Tourism data and international comparisons of e-Travellers' behaviours
16.00 - 16.40 Panel discussion: Call for an innovative digital ecosystem in Tourism
16.40 - 17.00 Keynote: The Development Needs of Senior Revenue Managers
17.00 - 18.00 Final remarks & networking apéro
Research Associate @ Institut for Tourism and Leisure, HTW Chur
Head of Sales Direct Channels @ AIR FRANCE KLM
Head of Digital Innovation @ Panalpina
Professor @ Università della Svizzera italiana
Researcher and Lecturer @ USI; Executive director @ webatelier.net
Client Partner EMEA @ Facebook
CMO @ Park in Lab
Director Digital, CRM & Business Analytics @ Gilson & Les Roches
Professor @ HEVS
Director @ FONGIT - Fondation Genevoise pour l'Innovation Technologique
CCO @ BookingMonkey.com
The first and only
Swiss Association of
e-Commerce.
Centro Galleria 1 A
Via Cantonale
6928 Manno CH
@ Dagorà Innovation Hub
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA
MÜHLE TIEFENBRUNNEN
Seefeldstrasse 229
8008 Zürich
T. +41 44 500 21 73
Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation