e-Commerce meets Fashion in the "Ticino Fashion Valley" 2015

The main category of goods bought online by Swiss shoppers in 2014 is "clothing and fashion items", with an estimated + 16.3% increase on the previous year. 52% of Swiss online shoppers made at least one fashion e-commerce purchase, investing on average 463 CHF per year, according to the Observatory NetComm Suisse. 

This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to a recent ContactLab research) is:

• 45% in Italy, 
• 58% in Spain,
• 66% in France, 
• 74% in Germany,
• 81% in UK.

Understanding how to market and sell fashion products online is crucial in a multichannel driven environment and during this seminar we'll outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.