The main category of goods bought online by Swiss shoppers in 2015 is "clothing and fashion items": 52% of Swiss online shoppers made at least one fashion e-commerce purchase during the last year, spending on average 535 CHF, according to the Observatory NetComm Suisse. This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to the Swiss e-Commerce Consumer Behaviour research) is: 46% in Italy, 66% in France, 67% in Spain, 78% in Germany, 79% in UK.
Understanding how to market and sell fashion products online is crucial in a multichannel driven environment and during this conference we'll outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.
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18 April 2016 |
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09:00 - 18:00 |
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Lugano - Switzerland |
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1100 CHF |
09:00 / 09:30
Check-in
09:30 / 09:45
Welcome speeches
Alessandro Marrarosa, President @ NetComm Suisse Association
Stefano Rizzi, Director of the Economics Division of the Department of Finance and Economics of Canton Ticino
09:45 / 10:15
The consumer-centric transformation in Fashion and Luxury
Stefania Saviolo, Professor @ Bocconi University
10:15 / 11:15
The future of (e)Commerce for fashion
Carlo Terreni, President @ NetComm Suisse Association
Donatella Paschina, Chief Information Officer @ Ermenegildo Zegna Group
Anton Magnani, CEO @ LARIO 1898 SpA
Michele Raballo, Managing Director / Accenture Song
Samy Liechti, President @ Black Socks SA
Tilman Galler, Head of e-Commerce and Member of the Board of Directors @ Triumph Global Sales
11:15 / 11:45
Coffee break
11:45 / 12:45
How to exploit the full potential of multichannel CRM and big data to orchestrate a unique customer experience
Marc Sondermann, Editor-in-Chief and CEO @ Fashion Magazine
Carlo Torrani, CDO @ Missoni S.p.A.
Federico Gasparotto, Associate Partner - Omnichannel Marketing and Sales
Enrico Roselli, CEO @ La Martina Europe
Maurizio Alberti, Country Manager
Enrico Fantaguzzi, Senior e-Commerce Manager @ 7 for all Mankind
12:45 / 14:30
Networking lunch
14:30 / 15:30
Innovative logistic solutions for e-Commerce and benefits of operating fulfillments from Canton Ticino (Sala Teatro - First Floor)
Riccardo Mangiaracina, Director of B2C e-Commerce Observatory @ Politecnico di Milano
Daniele Fregnan, Global Logistics V.P. @ Benetton Group
Marcello De Melgazzi, European Logistics Director @ Guess? Europe Sagl
Stefano Pistilli, President @ Hub & Logistics SA
Giacomo Sabino, Former Global Director of Logistics & Distribution @ LLX Global Business Services in JAB Luxury (BALLY, JIMMY CHOO, BELSTAFF)
14:30 / 15:30
How to improve your conversion rate through a unique content strategy (Sala 1 - Third Floor)
Dino Auciello, Deputy Chief Editor @ Bilan
Simone Panfilo, CEO/Cofounder @ LOVEThESIGN
Gaia Franceschini, Global e-Commerce Manager @ Moleskine
Simona Zanette, BU Digital Director / Hearst Magazines Switzerland
Stefano Zoia, CEO / Tinext
Simone Maggi, CEO @ Lanieri.com
15:30 / 15:40
Break
15:40 / 16:40
The unique Russian and Indian e-Commerce opportunities (Sala Teatro - First Floor)
Nadzeya Kalbaska, Postdoctoral Researcher and Lecturer @ Università della Svizzera italiana
Martin Schierer, CEO @ Otto Group Russia
Ksenia Ryasova, President @ Finn Flare
Massimo Fubini, Founder & CEO
Antony Panakal, Business Development Manager @ Chocolat Stella SA
15:40 / 16:40
How to manage the e-Commerce shift from a strategic and HR perspective (Sala 1 - Third Floor)
Silvia Invrea, Director, Career and Alumni @ USI Università della Svizzera italiana
Francesco Bottigliero, CDO @ Brunello Cucinelli
Andreea Gavriliuc, EMEA Talent Acquisition Manager @ VF Corporation
Marco Di Dio Roccazzella, Partner - Managing Director, Fashion & Luxury Practice
Anna Zanardi Cappon, PhD, Board Advisor
16:40 / 16:50
Coffee break
16:50 / 17:40
From social catwalks to interactive points of sale: how to create a unique customer journey?
Emanuele Carpanzano, Director of the Department of Innovative Technologies @ SUPSI
Umberto Tesoro, Digital Marketing Manager @ Philipp Plein
Enno Jönsson, Client Partner EMEA @ Facebook
Fabrizio Viacava, HOGAN Digital Marketing & e-Commerce Coordinator @ Tod's SpA
Grazia Grassi, Commercial Director, TNS Italy / Kanatar Italia Srl
Monica Gagliardi, e-Commerce, CRM, Web & Digital Marketing Director @ OVS
CDO @ Missoni S.p.A.
CDO @ Brunello Cucinelli
Chief Information Officer @ Ermenegildo Zegna Group
Global Logistics V.P. @ Benetton Group
Client Partner EMEA @ Facebook
Digital Marketing Manager @ Philipp Plein
CEO @ Otto Group Russia
Director of the Economics Division of the Department of Finance and Economics of Canton Ticino
President @ NetComm Suisse Association
Postdoctoral Researcher and Lecturer @ Università della Svizzera italiana
President @ Hub & Logistics SA
e-Commerce, CRM, Web & Digital Marketing Director @ OVS
Director of the Department of Innovative Technologies @ SUPSI
Professor @ Bocconi University
CEO @ LARIO 1898 SpA
CEO/Cofounder @ LOVEThESIGN
HOGAN Digital Marketing & e-Commerce Coordinator @ Tod's SpA
President @ Finn Flare
EMEA Talent Acquisition Manager @ VF Corporation
Editor-in-Chief and CEO @ Fashion Magazine
Associate Partner - Omnichannel Marketing and Sales
Director, Career and Alumni @ USI Università della Svizzera italiana
European Logistics Director @ Guess? Europe Sagl
Deputy Chief Editor @ Bilan
President @ Black Socks SA
Director of B2C e-Commerce Observatory @ Politecnico di Milano
Global e-Commerce Manager @ Moleskine
Head of e-Commerce and Member of the Board of Directors @ Triumph Global Sales
CEO @ La Martina Europe
CEO @ Lanieri.com
Former Global Director of Logistics & Distribution @ LLX Global Business Services in JAB Luxury (BALLY, JIMMY CHOO, BELSTAFF)
Business Development Manager @ Chocolat Stella SA
Did you know? NetComm Suisse Associates are entitled to get 1 free ticket!
Available parkings:
Coming from Italy - suggested exit: Lugano Sud
Coming from North - suggested exit: Lugano Nord
Follow the directions to the lake until you reach Riva Antonio Caccia.
Arrival: Lugano FFS railway station. From the bus station (trasporti pubblici Luganesi SA) catch bus no. 4, direction Lugano centro, get off at the bus stop located in Piazza Luini.
The first and only
Swiss Association of
e-Commerce.
Centro Galleria 1 A
Via Cantonale
6928 Manno CH
@ Dagorà Innovation Hub
T. +41 (0) 91 210 47 36
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