e-Commerce meets Fashion in the "Ticino Fashion Valley" 2016

The main category of goods bought online by Swiss shoppers in 2015 is "clothing and fashion items": 52% of Swiss online shoppers made at least one fashion e-commerce purchase during the last year, spending on average 535 CHF, according to the Observatory NetComm Suisse. This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to the Swiss e-Commerce Consumer Behaviour research) is: 46% in Italy, 66% in France, 67% in Spain, 78% in Germany, 79% in UK.

Understanding how to market and sell fashion products online is crucial in a multichannel driven environment and during this conference we'll outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.

Information

18 April 2016

09:00 - 18:00

Lugano - Switzerland
LAC - Lugano Arte e Cultura - Piazza Bernardino Luini 6 - CH-6900 Lugano

1100 CHF
Each NetComm Suisse Associate Company can benefit from 1 free ticket

EVENT PROGRAM

09:00 / 09:30

Check-in

09:30 / 09:45

Welcome speeches

Alessandro Marrarosa, President @ NetComm Suisse Association

Stefano Rizzi, Director of the Economics Division of the Department of Finance and Economics of Canton Ticino

09:45 / 10:15

The consumer-centric transformation in Fashion and Luxury

Stefania Saviolo, Professor @ Bocconi University

10:15 / 11:15

The future of (e)Commerce for fashion

Carlo Terreni, General Director @ NetComm Suisse Association

Donatella Paschina, Chief Information Officer @ Ermenegildo Zegna Group

Anton Magnani, CEO @ LARIO 1898 SpA

Michele Raballo, Managing Director / Accenture

Samy Liechti, President @ Black Socks SA

Tilman Galler, Head of e-Commerce and Member of the Board of Directors @ Triumph Global Sales

11:15 / 11:45

Coffee break

11:45 / 12:45

How to exploit the full potential of multichannel CRM and big data to orchestrate a unique customer experience

Marc Sondermann, Editor-in-Chief and CEO @ Fashion Magazine

Carlo Torrani, CDO @ Missoni S.p.A.

Federico Gasparotto, e-Commerce Strategy Lead / Accenture

Enrico Roselli, CEO @ La Martina Europe

Maurizio Alberti, Country Manager

Enrico Fantaguzzi, e-Commerce Manager @ Twin-Set Simona Barbieri

12:45 / 14:30

Networking lunch

14:30 / 15:30

Innovative logistic solutions for e-Commerce and benefits of operating fulfillments from Canton Ticino (Sala Teatro - First Floor)

Riccardo Mangiaracina, Director of B2C e-Commerce Observatory @ Politecnico di Milano

Daniele Fregnan, Global Logistics V.P. @ Benetton Group

Marcello De Melgazzi, European Logistics Director @ Guess? Europe Sagl

Stefano Pistilli, President @ Hub & Logistics SA

Giacomo Sabino, Former Global Director of Logistics & Distribution @ LLX Global Business Services in JAB Luxury (BALLY, JIMMY CHOO, BELSTAFF)

14:30 / 15:30

How to improve your conversion rate through a unique content strategy (Sala 1 - Third Floor)

Dino Auciello, Deputy Chief Editor @ Bilan

Simone Panfilo, CEO/Cofounder @ LOVEThESIGN

Gaia Franceschini, Global e-Commerce Manager @ Moleskine

Simone Maggi, CEO @ Lanieri.com

15:30 / 15:40

Break

15:40 / 16:40

The unique Russian and Indian e-Commerce opportunities (Sala Teatro - First Floor)

Nadzeya Kalbaska, Postdoctoral Researcher and Lecturer @ Università della Svizzera italiana

Martin Schierer, CEO @ Otto Group Russia

Ksenia Ryasova, President @ Finn Flare

Massimo Fubini, Founder & CEO / Contactlab

Antony Panakal, Business Development Manager @ Chocolat Stella SA

15:40 / 16:40

How to manage the e-Commerce shift from a strategic and HR perspective (Sala 1 - Third Floor)

Silvia Invrea, Director, Career and Alumni @ USI Università della Svizzera italiana

Francesco Bottigliero, CDO @ Brunello Cucinelli

Andreea Gavriliuc, EMEA Talent Acquisition Manager @ VF Corporation

Marco Di Dio Roccazzella, Partner - Managing Director, Fashion & Luxury Practice

Anna Zanardi Cappon, PhD, Board Advisor

16:40 / 16:50

Coffee break

16:50 / 17:40

From social catwalks to interactive points of sale: how to create a unique customer journey?

Emanuele Carpanzano, Director of the Department of Innovative Technologies @ SUPSI

Umberto Tesoro, Digital Marketing Manager @ Philipp Plein

Enno Jönsson, Client Partner EMEA @ Facebook

Fabrizio Viacava, HOGAN Digital Marketing & e-Commerce Coordinator @ Tod's SpA

Grazia Grassi, Commercial Director, TNS Italy / Kanatar Italia Srl

Monica Gagliardi, e-Commerce, CRM, Web & Digital Marketing Director @ OVS

Speakers

Carlo Torrani

CDO @ Missoni S.p.A.

Francesco Bottigliero

CDO @ Brunello Cucinelli

Donatella Paschina

Chief Information Officer @ Ermenegildo Zegna Group

Daniele Fregnan

Global Logistics V.P. @ Benetton Group

Enno Jönsson

Client Partner EMEA @ Facebook

Umberto Tesoro

Digital Marketing Manager @ Philipp Plein

Martin Schierer

CEO @ Otto Group Russia

Stefano Rizzi

Director of the Economics Division of the Department of Finance and Economics of Canton Ticino

Alessandro Marrarosa

President @ NetComm Suisse Association

Nadzeya Kalbaska

Postdoctoral Researcher and Lecturer @ Università della Svizzera italiana

Stefano Pistilli

President @ Hub & Logistics SA

Monica Gagliardi

e-Commerce, CRM, Web & Digital Marketing Director @ OVS

Emanuele Carpanzano

Director of the Department of Innovative Technologies @ SUPSI

Stefania Saviolo

Professor @ Bocconi University

Anton Magnani

CEO @ LARIO 1898 SpA

Maurizio Alberti

Country Manager

Simone Panfilo

CEO/Cofounder @ LOVEThESIGN

Fabrizio Viacava

HOGAN Digital Marketing & e-Commerce Coordinator @ Tod's SpA

Ksenia Ryasova

President @ Finn Flare

Michele Raballo

Managing Director

Accenture
Andreea Gavriliuc

EMEA Talent Acquisition Manager @ VF Corporation

Marc Sondermann

Editor-in-Chief and CEO @ Fashion Magazine

Federico Gasparotto

e-Commerce Strategy Lead

Accenture
Silvia Invrea

Director, Career and Alumni @ USI Università della Svizzera italiana

Marcello De Melgazzi

European Logistics Director @ Guess? Europe Sagl

Dino Auciello

Deputy Chief Editor @ Bilan

Samy Liechti

President @ Black Socks SA

Grazia Grassi

Commercial Director, TNS Italy

Kanatar Italia Srl
Riccardo Mangiaracina

Director of B2C e-Commerce Observatory @ Politecnico di Milano

Marco Di Dio Roccazzella

Partner - Managing Director, Fashion & Luxury Practice

Gaia Franceschini

Global e-Commerce Manager @ Moleskine

Tilman Galler

Head of e-Commerce and Member of the Board of Directors @ Triumph Global Sales

Enrico Roselli

CEO @ La Martina Europe

Simone Maggi

CEO @ Lanieri.com

Giacomo Sabino

Former Global Director of Logistics & Distribution @ LLX Global Business Services in JAB Luxury (BALLY, JIMMY CHOO, BELSTAFF)

Antony Panakal

Business Development Manager @ Chocolat Stella SA

Join the event

Did you know? NetComm Suisse Associates are entitled to get 1 free ticket!

BECOME AN ASSOCIATE

How to reach us

Available parkings:

Coming from Italy - suggested exit: Lugano Sud

Coming from North -  suggested exit: Lugano Nord

Follow the directions to the lake until you reach Riva Antonio Caccia.

Click here for more detailed information.

Arrival: Lugano FFS railway station. From the bus station (trasporti pubblici Luganesi SA) catch bus no. 4, direction Lugano centro, get off at the bus stop located in Piazza Luini.

Click here for more detailed information.

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

LUGANO

Centro Galleria 1 A
Via Cantonale
6928 Manno CH

@ DAGORA TECH HUB

T. +41 (0) 91 210 47 36

VAT no.: CHE-485.124.256 IVA

ZÜRICH

Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation