WEBINAR: Food industry: dealing with Covid-19 ep.2

Discovering strategies and insights of the food industry

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Details

15 July 2020

2:30 pm

Zoom webinar
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Free

WEBINAR

2:30 pm

Wed, July 15

Register for free

food webinar 2

Although the food & beverage sector was strongly challenged by the global coronavirus pandemic, we see countless examples of retailers and brands taking the lead in developing innovative solutions and services with the help of technology. 

Together we will analyse the evolution of the Italiand and Swiss market and learn from industry experts. Some of them strengthened their online presence, while others just seized the opportunity and got into the digital game. 

 

Topics

  • Food industry changes in the digital age
  • Changes in consumer behaviours
  • Consumer behaviour differences between the Swiss and Italians
  • Launching and growing successful food brands with a long term vision 
  • The digital strategy of Lavazza 
  • Digital transformation of the food industry post COVID-19
  • Amazon: a threat or opportunities?

 

Speakers

federico Salina

Federico Salina - co-founder and CEO of Witailer

Witailer is a fast-growing company based in Italy with the mission of supporting brands in maximizing their business on Amazon and Marketplaces. They help international brands with business intelligence solutions joined with content & advertising optimization at global scale. Federico worked at Coca-Cola and Amazon for five years focusing on Marketplace, Fulfillment by Amazon and Retail business development, launching the CPG business in Italy & Spain.

Gabriele Nofrini - Head of E-Commerce Italy & Switzerland Lavazza Group

In recent years, the Italian coffee manufacturer company, Lavazza Group has embarked on an international development process aimed at consolidating its independence and competitiveness at the global level, with the mission of being a premium pure coffee company: concentrating solely on high-quality coffee by leveraging the value of its brand.

Before Lavazza, Gabriele worked in Google as Business analyst and in Amazon for 2 years as Vendor Manager.

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