Details |
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20 April 2022 |
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17:30 pm |
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MS Teams Webinar |
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Free Webinar |
Agenda
Digital Marketing
MENA region market: opportunity and key figures
Performance marketing best practices
Branding and positioning in the arabic culture
E-commerce Logistics and Operations in the MENA region
Customer expectations and best practice in the MENA market
The logistics infrastructure and e-commerce
Customer Service & Payments highlights
The MENA region is a young and highly digitised market characterised by high demand for european brands and high quality authentic products. This represents a unique opportunity for European brands to quickly expand their online business in the area.
In the webinar we’ll explore and discuss the best practices to set up and run a successful e-commerce in the MENA region.
The e-commerce and digital experts of the region from Revton will illustrate the critical success factors for these markets.
JOIN THE FREE WEBINAR TO FIND ANSWERS TO THESE QUESTIONS:
What are the key differences between Europe and MENA?
What a digital partner in the regions can do for International brands?
What is the difference between localization and local precence?
What are the main marketplaces and channels?
How much is the digital market growing?
Mr. Robert Bruce, Digital Partnerships Trading Manager at AGENT PROVOCATEUR
For the last 3 years working as Digital Partnerships Trading Manager at Agent Provocateur. Previous experience in retail and merchandising, working for Arcadia Group and Soho House. Delivering the business’ online marketplace and partner strategy from business development and inception through to launch and trade. Current online partnerships include Revton, TMall, Farfetch, De Bijenkorf, Selfridges and Breuninger.
Mr. Shaker Alkhatib, Digital Marketing Manager and Regional expert at REVTON
Revton is the first e-commerce enabler in the Region. Revton manage the end-to-end e-commerce activities in the region for international brands and retailers such as Adidas, Agent Provocateur, Marchesa, Beauty bay, Fragrance.com and other.
“We partner with leading companies to unlock value in the Middle East”
Mr. Mohamed Sabra, E-commerce operations essentials in the MENA region at REVTON
Experienced Director International Operations with a demonstrated history of working in the retail industry and startups. Skilled in Operations Management, Retail, Management, Logistics Management, Last mile services and Team Management. Strong business development professional.
Enrico Fantaguzzi is an e-commerce professional with 20+ years experience. He worked for iconic brands and multinational companies like Gucci, Walt Disney and Yoox. He now supports international brands in their development of the online business in the MENA region.
Revton is the first e-commerce enabler in the Region. Revton manage the end-to-end e-commerce activities in the region for international brands and retailers such as Adidas, Agent Provocateur, Marchesa, Beauty bay, Fragrance.com and other.
“We partner with leading companies to unlock value in the Middle East”
The meeting will be moderated and made interactive by a great expert in the sector, Carlo Terreni , President LifeStyle-Tech Competence Center LTCC
Carlo Terreni is President of the LifestyleTech Competence Center and Founding Partner of Loomish, a certified trustee company in Switzerland. Mr. Terreni has matured over 20 years of experience in Entrepreneurship, Digital Venturing, M&A and Digital and eCommerce investments. He is a trusted advisor for many firms in the field of Lifestyle, Private Equities and Venture capitals in Europe. He holds independent board members roles in many tech companies and is co-investor of Dagora Co-working Space in Lugano and Barrique Invest Holding. In his past he has co-founded and managed the Swiss eCommerce Association, holds 2 master degrees of Copenhagen Business School and Bocconi university.
He believes in the vision to make Lugano the LifetsyleTech Innovation Hub of Europe and lives in Figino with his beloved Belgian wife Carmen and Friendly Dog Kenzo.
The first and only
Swiss Association of
e-Commerce.
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