Internationalization through e-Commerce workshop

This half-day event is designed to help Associates unlock the Swiss potential of their company and embrace the international market. Composed of workshops, training, research presentations and lively discussion, the Internationalization Workshop is ideal for any Swiss digital business considering going global, whether you’re simply toying with the idea of seizing cross-border opportunities, or have formulated a detailed business plan you want to check. Covering all aspects of internationalizing your e-Commerce business, from tax and fiscal matters to delivery through to localization, this event will fill any gaps in your knowledge and give you that extra dose of confidence that you are making the right decisions about where, when and how to go global.


21 June 2017

08:30 - 14:00

Zurich - Switzerland
Swiss Post: Briefzentrum Zürich-Mülligen (Zürcherstrasse 161, 8952 Schlieren)

Admission reserved only to invited guests

According to the Swiss Consumer Behavior Report 2016, conducted by the association’s esteemed research partner Contactlab, Switzerland is yet to take full advantage of the world’s interest in its offer, reputed for its quality products, secure payment systems and reliable delivery. Indeed, the estimated market potential is vast: there are 12.8 million potential consumers in Germany, 6.2 million in the UK, 5.5 million in China (considering only Shanghai and Guangzhou), and 4.6 million in France, 4.1 million in Italy, 3.1 million in Spain, 2.2 million in the US (considering only New York and LA).  

Come along to this event and discover the details of embracing the potential of cross-border.

DRAFT Event Program


08:30 - 09:00 Check-in and welcome coffee


09:00 - 09:10 Welcome speeches

  • Carlo Terreni, General Director @ NetComm Suisse Association
  • Claudia Patocchi, Head Product Management Team e-Commerce @ Swiss Post - Asendia


09:10 - 09:30 Research presentation: e-Commerce export data in 7 foreign countries - how to leverage the Swiss e-Commerce Factor to boost online sales

  • Carlo Terreni, General Director @ NetComm Suisse Association


09:30 - 09:45 Case-Study: selling traditional Swiss made products online

  • Caspar Eberhard, Founder @ Appenzeller Gurt


09:45 - 10:00 Keynote speech: Cross-border e-Commerce

  • Claudia Patocchi, Head Product Management Team e-Commerce @ Swiss Post - Asendia


10:00 - 10:15 Case-study: How will Prodir grow its international sales via B2B e-Commerce?

  • Viktor Herbeiu, International Sales Director @ Prodir


10:15 - 10:30 Case-Study: International online distance selling

  • Christoph Küng & Antonio D'Angeli, Managing Director & Office Manager @ Soomz


10:30 - 10:45 Case-Study: How to sell via e-Commerce in China

  • Alessandro Santamaria, e-Commerce fashion expert


10:45 - 11:00 Introduction to the BZI: Switzerland's largest letter center

  • Tien Phan, Responsible for the Briefzentrum International Zürich-Mülligen @ Swiss Post


11:00 - 12:00 Guided tour of the Briefzentrum International Zurich-Mülligen


12:00 - 14:00 Networking lunch

Join the event

The event is reserved to merchants and invited guests. Tickets are not available as this event is sold out. In case of questions or if you wish to be added to the waiting list please contact us:

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