Gateway to China

The Event for Swiss Consumer Brands:

On January 25th Swiss Post shares insights from business in China and offers Swiss consumer brands a platform to develop their low-risk China strategy. Swiss Post will show the e-commerce platforms it has set up and invite event participants to join the Swiss multi-brand umbrella channels on Alibaba’s Tmall, WeChat, Weibo, etc. China market experts will show how to prepare a brand for China, how to activate it and how to optimize e-commerce channels. The famous Swiss brands Alpes d’Or, Louis Widmer and Kägi have already entered Chinese E-Commerce and will share what they have learnt. Interested event participants will receive the first spots of the Chinese Key Opinion Leader trip to Swiss companies in summer 2019.

Register now

AGENDA

08:30 - 09:00    Coffee & Registration 

09:00 - 09:30    Impressions from Launch of Gateway-to-China in Shanghai (CIIE, Nov 2018)

09:30 - 11.00    China Market Entry Strategy - How to Succeed:

  •  How to successfully prepare your brand for a market entry in China
  • How to activate and promote your brand in China 
  • How to optimise your exixting eCommerece channels 

11:00 - 11:30    NETWORKING BREAK

11:30 - 12:00    Q&A with Louis Widmer, Alpes d'Or and Kagi:What's your experience in China

12:00 - 12:30    What;s next? How you can test the waters in China.

12:30 - 13:30    Chinese Networking Lunch 

ATTENDDEES ARE INVITED TO PARTICIPATE IN CHINESE KOL CAMPAIGN IN SWITZERLAND

Information

25 January 2019

8:30 - 13:30

Bern, Switzerland
Auditorium in the Headquarters of Swiss Post, Wankdorfallee 4, 3030 Bern

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

LUGANO

Centro Galleria 1 A
Via Cantonale
6928 Manno CH

@ DAGORA TECH HUB

T. +41 (0) 91 210 47 36

VAT no.: CHE-485.124.256 IVA

ZÜRICH

T. +41 (0) 44 500 21 73
@ digitalswitzerland

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation