The Event for Swiss Consumer Brands:
On January 25th Swiss Post shares insights from business in China and offers Swiss consumer brands a platform to develop their low-risk China strategy. Swiss Post will show the e-commerce platforms it has set up and invite event participants to join the Swiss multi-brand umbrella channels on Alibaba’s Tmall, WeChat, Weibo, etc. China market experts will show how to prepare a brand for China, how to activate it and how to optimize e-commerce channels. The famous Swiss brands Alpes d’Or, Louis Widmer and Kägi have already entered Chinese E-Commerce and will share what they have learnt. Interested event participants will receive the first spots of the Chinese Key Opinion Leader trip to Swiss companies in summer 2019.
AGENDA
08:30 - 09:00 Coffee & Registration
09:00 - 09:30 Impressions from Launch of Gateway-to-China in Shanghai (CIIE, Nov 2018)
09:30 - 11.00 China Market Entry Strategy - How to Succeed:
11:00 - 11:30 NETWORKING BREAK
11:30 - 12:00 Q&A with Louis Widmer, Alpes d'Or and Kagi:What's your experience in China
12:00 - 12:30 What;s next? How you can test the waters in China.
12:30 - 13:30 Chinese Networking Lunch
ATTENDDEES ARE INVITED TO PARTICIPATE IN CHINESE KOL CAMPAIGN IN SWITZERLAND
Information |
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25 January 2019 |
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8:30 - 13:30 |
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Bern, Switzerland |
The first and only
Swiss Association of
e-Commerce.
Centro Galleria 1 A
Via Cantonale
6928 Manno CH
@ Dagorà Innovation Hub
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA
MÜHLE TIEFENBRUNNEN
Seefeldstrasse 229
8008 Zürich
T. +41 44 500 21 73
Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation