Planning, managing and promoting an e-Commerce project

About

Register within March 10th and get a free pass for the "e-Commerce meets Fashion" event saving CHF 1'100!

 

Overview

Electronic commerce is booming and companies that decide to outsource the management of online sales channels are now increasingly internalizing and struggling to find staff with the necessary expertise. If you already deal with e-Commerce, or are planning a new venture, this course will help you to gain the skills and know-how necessary in this area. Starting and running a thriving business of online sales is not a simple undertaking, but NetComm Suisse and its education and training partners will give you the foundation necessary to succeed.

 

Aims

  • To establish a framework for strategic channel e-Commerce within the company
  • To assess the critical success factors for an e-Commerce project
  • To effectively manage online sales and relationships with suppliers and customers
  • To present the main activities / marketing opportunities online
  • To provide the necessary skills to interpret the sales data and performance communications
  • To give all the support and necessary materials to get started in the very best way

 

Audience

Professionals and stakeholders in the sector, e-Commerce managers, store managers, marketing managers, commercial accounts and sales managers, board members, consultants web marketing staff, product managers, web masters, social media managers, digital marketing managers.

 

Requirements

Being a professional interested in e-Commerce.

 

Information and registrations

Please contact Laura Raimundo: laura.raimundo@netcommsuisse.ch

Information

04 April 2017 - 27 June 2017

18:00 - 21:00 (every Tuesday evening)

Manno - Switzerland
SUPSI, Department of Innovative Technologies

CHF 2'600
NetComm Suisse Associates and ATED Members: 15% discount - PostFinance and Swiss Post business customers: 10% discount

DRAFT Program

 

Training presentation and introductory seminar: March 15th at SUPSI (to be confirmed)

 

1) April 4th: Introduction to e-Commerce, data and perspectives

 

2) April 11th: e-Commerce business planning

 

3) April 25th: From business plan to practice - Outsourcing vs. In-house

  • Florence Labati, Mentor & Coach in Fashion & ICT
  • Federico Manno, Digital Commerce Director EMEA @ VF Corporation

 

4) May 2nd: e-Commerce payment methods

 

5) May 9th: Logistics for e-Commerce

 

6) May 16th: Understanding and monitoring results - introduction to web analytics

  • Lorenzo Cantoni, Professor @ USI
  • Simone Panfilo, CEO & Co-Founder @ Lovethesign

 

7) May 23rd: How to promote your site - introduction to Google AdWords

  • Romina Ferrazzini, Associate Account Strategist @ Google
  • Luisa Masciello, Creative Designer @ Zigozago (Case-study: selling on Amazon)

 

8) May 30th: Practical training. e-Commerce figures

 

9) June 6th: Social commerce & Mobile commerce

 

10) June 13th: Legal aspects and online security

 

11) June 20th: e-Commerce fiscal issues and accounting / new e-tailing business models

  • Simone Leonardi, Manager - International Corporate Tax @ KPMG
  • Stefania Saviolo, Professor of Strategy @ Bocconi University - Luxury & Fashion Knowledge Center @ SDA Bocconi

 

12) June 27th: Company visit

  • VF Holding - Stabio:
    • ​Timberland
    • The North Face
    • Vans
    • Napapijri
    • Lee
    • Wrangler
    • Kipling
    • Reef
    • Nautica
    • Lucy
    • JanSport

 

For those who are interested, Quanta is offering a CV review service and a presentation interview with its head-hunting team.

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

ZÜRICH

Neunbrunnenstrasse 50
8050 Zürich CH
T. +41 (0) 44 500 21 73

LUGANO

Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation